United Way x Pantone present: #UNIGNORABLE | Creating UNIGNORABLE



Why is Colour so important?

“95% of how we react to colour happens outside of the unconscious.” – Laurie Pressman, VP Pantone Color Institute®

Every colour has its own meaning and message. A colour has the power to make you happy, or hungry, or bring you back to your childhood. Most importantly, a colour can get your attention, and welcome you into a conversation.


“Radiating pure heat and energy, this instantly captivating brightly coloured hue captures you with its stimulating spark of light. The Unignorable colour boldly calls out for attention while remaining friendly, approachable and optimistic.” – Laurie Pressman, VP Pantone Color Institute®

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